We are a strategy-led
creative studio that turns
insight into impact.

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hsbc

HSBC Golf League 3

Award-winning HSBC Golf League Season 3 was a celebration of spirit, skill, and sporting excellence. From Delhi and Mumbai to Bangalore and Hyderabad, the league marked a standout journey across India, uniting passion, performance, and progression at every stop.The season culminated in a prestigious Grand Finale in Pune, setting a new benchmark for elite golf experience

culinaire

The Culinaire

A curated dining platform created exclusively for HSBC India’s Premier customers, in partnership with EazyDiner. From concept to a launch film with Chef Ranveer Brar, every detail blends storytelling, taste, and brand purpose seamlessly.

yu-foods

YU Foods

Honorable Mention at the International Design Awards. The YU Foods Ramen packaging stood out with bold typography and vibrant, flavour-packed colours—earning widespread acclaim.

neter

Netar

A custom-designed wordmark-bold, structured, and angled for the future. The ‘A’ and ‘R’ come together to form a forward arrow, while strong lines speak to stability, and sharp angles represent progress. Every detail is a nod to Netar’s mission to unite enterprises through AI, AR, and next-gen networking. The result? A visual identity that’s as smart as it is impactful-connecting networks, infrastructure, and purpose to drive the future of enterprise.

trucksUp

TrucksUp

A vibrant rebrand that won Silver at the International Design Awards. Built on the idea ‘Jeb Bhari Toh Sab Bhala’ and voiced through ‘Ab Apni Chalao’, the campaign empowered drivers, brokers, and SMEs to take control-putting the power back in their pocket.

pair

Pair

With a sleek visual identity and a compelling tagline aligned with its mission, we defined Pair’s core values, brand archetype, and philosophy. The project also included an intuitive website and a targeted social media strategy to strengthen the brand’s presence and communication.

queen-of-golf

Queens Of Golf

From an ambitious idea to a powerful movement, Queens Of Golf has been driven by passion, purpose, and perseverance. With a star-studded Women’s Celebrity Pro-Am and the support of visionary partners, what began as a vision has grown into something far bigger than a tournament.

reliance-foundation

Reliance Foundation

A visual campaign for the WomenConnect Challenge by Reliance Foundation and USAID, focused on bridging the gender digital divide in rural India by empowering women through technology, skills, and opportunity.

expert-conversation-on-photography

Expert Conversation On Photography

Visual extracts of our CEO & Founder, Shweta Malhotra, as she shares her journey and passion for photography on World Photography Day at Triveni Kala Sangam.

hbsc-golf-league-season-2

HSBC Golf League Season 2

The dynamic creative direction for HSBC Golf League Season 2 laid the foundation for our long-standing association with HSBC and the world of golf.

Sepoy & Co

Sepoy & Co

A visual identity developed by us for the most enjoyed Indian tonic water and botanical mixers. It was a fun job playing with colors, flavors, and a lot of fizz while trying to fit all in a frame.

hbsc-golf-league-season-1

HSBC Golf League Season 1

A customised, one-off timepiece for golf enthusiasts, reflecting HSBC’s commitment to excellence. This marked our first initiative bringing together the bank’s customers and golf patrons through a shared passion for the sport. Designed as a unique, collaborative experience, the tournament fostered meaningful connections, on and off the greens.

alba

Alba

Crafted a bespoke brand identity anchored by a custom-designed typeface-minimal in form, striking in impact. Every letter distills elegance into sharp, uncluttered lines, mirroring the brand's ethos of quiet luxury and bold precision.

taking-centre-stage

Taking Centre Stage - e4m 2025

We’re proud to bring home Gold at IMA Awards for HSBC Golf League Season 3 — a testament to our strategy-led creativity and impactful storytelling.

SERVICES

Strategic Communication

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Communication built on clarity and conviction, driven by insight, shaped with purpose, and created to reflect the brand.

Campaigns

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Campaigns that begin with intent, combining sharp ideas with precise execution to move both the brand and audience.

Partnership And Experiences

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Dynamic brand partnerships & experiences built on shared vision, where collaboration drives value, creating measurable progress.

Branding

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Brand identities and personas that stand out with direction at their core, understanding in their depth, and design in their distinction.

Marketing

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Insight translated into action, where research, clarity, and purpose align to drive growth that’s both measurable and meaningful.

Content

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From planning and strategising to curation and development, we craft meaningful, engaging content.

India | Dubai | Saudi Arabia

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